SDS are delighted to announce that we will be working in partnership with the Scottish FA to deliver a development programme for Supporter Liaison Officers (SLO) in Scotland.
SLOs are a vital role – mandatory for clubs participating in UEFA competitions – which requires a full-time member of staff appointed to work and engage with supporters, acting as a key point of contact.
The creation of an SLO role was the result of detailed talks UEFA and Supporters Direct Europe. This led to the implementation of Article 35 which says those applying for a UEFA license must have a liaison officer.
Benefits of the SLO role have been identified by UEFA as including:
Improved relationships with fans such as national team supporters’ clubs, national fan organisations, as well as relevant fan groups at club level
Greater insight into supporter viewpoints
Financial benefits through increased attendance, higher merchandise sales and improved sponsorship revenue with fans becoming closer to their club
Reduced violence and better conflict management
Activities that we will deliver include the creation and distribution of a best practice handbook, a development day and communication channels for SLOs to network and share ideas among themselves.
Stewart Regan, Scottish FA Chief Executive: “We are pleased to work in partnership with Supporters Direct Scotland to provide our clubs with support and best practice guidelines in what is an increasingly important role between clubs and their supporters.
Andrew Jenkin, Head of Supporters Direct Scotland, said “We are delighted to be working with the Scottish FA on this project. The benefits of the SLO are clear to see through UEFA’s research and this partnership is a real step forward in improving communication among supporters and their clubs.